All Posts

The Simple Guide to Running Paid Ads That Actually Work. If you’ve ever tried running ads for your business, you’ll know the feeling: you set a budget, launch the campaign, and… nothing much happens. I’ve spoken to countless business owners who’ve said the same thing: “I boosted a post once, but it didn’t bring me any new customers.” The truth is, paid ads do work — but only when they’re done with a clear plan. And the good news? It doesn’t need to be complicated.

When I sit down with business owners, one of the first questions I ask is:“If someone finds you online at 10pm on a Tuesday, will they know what you do and how to reach you?”